A series from Julie Builds

Field Notes

First-person notes on building an independent business at 40+. Sales, real life, and the tools that earn their keep. Written between client calls, by someone still carrying her own book of business.

Tools

The AI tools I actually use to run a one-woman business

A rundown after three years of testing, from a 40-something saleswoman who does this solo. Includes the ones I dropped.

Read it → Tools

How AI bought back my week

The real hours I save running a business solo, the tasks I actually hand off, and where it is not worth it.

Read it → Sales

AI + sales: what actually works (and what's hype)

What held up on real calls, after 25 years selling and 12 carrying my own book of business.

Read it →